Sellers
In today’s market, pricing your home correctly is extremely important. Buyers are very knowledgeable, if your home is priced to high they will pass it by without even looking. If it is priced to low, you are leaving money on the table.
One of the most important tools to get your home sold, is pricing it correctly. We provide a comprehensive marketing analysis that takes into consideration homes like yours in the area that have been listed, sold, under contract, or expired over the previous six months. This presents you with a very good indication of where the market is, in order to decide where to price your home correctly.
If needed, I can offer advice about important things inside or outside your home that may need to be addressed before going on the market. A Buyer’s First Impression is extremely important, and you only get one chance. In today’s very competitive market, even the small things can make a big difference. First Impressions are long lasting, and often will bring buyers back for another look after seeing other properties. It does not have to be expensive to get your home ready to put on the market.
It is important to set out in writing the reasons that are motivating you to sell your current home. You might ask yourself, “Why am I selling my home and what do I expect to accomplish?” If you have a growing family and you need more space you may be under less pressure to get your house ready to sell than if you were, let’s say, moving to a new city due to career opportunity.
Explore your short and long term goals and decide how selling your house fits into those goals. We will help you analyze all of the variables within your individual goals, and how best to achieve them in the current real estate market. We will our expert knowledge to your particular needs, and set a realistic time frame for the process to proceed. This will help you to establish a time management path for selling your home.
Your next and perhaps most important objective, is to set the best possible selling price of your home. You will need to take into account the state of the local market, the condition of your home, and sales of comparable homes in your neighborhood. I will prepare an extensive comparative market analysis, by taking into consideration the type of market you are in and recent sales of comparable properties. I will then suggest what I believe to be the best fair market price range, that will help sell your home within your desired time frame. Usually, real estate agents have a clearer and more objective sense of market value than anyone else- including appraisers!
Often, it can be hard for you, as a seller, to also maintain objectivity, so remember to be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price high expecting that someone will come along and be willing to pay it. If your home stays on the market too long because it is overpriced, potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking price.
Preperation
It’s time to get your home in “showing and selling” condition. Most of us don’t keep our homes in the condition it would need to be in to sell. Over the years those boxes in the corner of the garage just seem to multiply on their own. Things have broken that we just never get around to fixing and some things have just worn out. We just accept the fact that they will always be this way. It is this frame of mind that you have to break out of in order to get your house ready to show. How your home looks will have an immense impact on how quickly it sells and whether or not you get full market value for it.
First impressions are very important and you only get to make one. This is my profession and I interact in the marketplace every day, so I can assist you in approaching your home from the buyer’s viewpoint. What needs to be changed to make a good first impression? This may mean that all you need to do is prune the trees and shrubs. On the other hand, it may mean that you completely repaint the house, inside and out. Do a “curb to door” check. Give the potential buyers a clear path to enter the home. The fewer obstacles between the buyer and the true appeal of your home the better. Keep in mind that over time we become accustomed to our surroundings. What’s normal for you may be detrimental to the buyer.
Marketing
Now that your home is ready, it’s time to put it up for sale and market it. Establishing a marketing strategy together is a must. Our team will expose your home to the most potential buyers possible using a marketing plan that will have the highest possibility of bringing not only the most buyers, but also the most qualified buyers, to your doorstep.
There are many different ways to get the word out there that your home is for sale. A yard sign, flyers, and direct marketing, and the Internet are just a few of the many options available. If you are in a buyer’s market we will need to be extra careful when choosing a plan. You don’t want your home to sit with no one showing interest. The goal is to structure the marketing strategy so that the first 3-6 weeks that your house is on the market will be the busiest.
Offers
When a buyer decides to buy your home, an offer will be presented. As your real estate agent, I will advise you as to whether or not the prospective buyer is qualified to purchase your home. After all, there is no reason to review an offer if the person(s) making it will not be able to actually buy your home.
I will help you review the written document, taking care to note what is required of both parties to execute the transaction. The contract should protect the best interests of all parties involved and should be comprehensive in nature.
Once you accept the contract, it may be too late to make any changes. The contract, though not limited to this list, should include the following:
· A legal description of the property
· The offering price
· The down payment
· Financing arrangements
· A list of fees and who will pay them
· Amount of the deposit
· Inspection rights and possible repair allowances
· The method of conveying the title and who will handle the closing
· A list of appliances and furnishings which will stay with the home
· The settlement date
· Any relevant contingencies
Remember that the legalities of this phase are very important. If you have any questions or concerns, please be sure to bring them up so that we can discuss them.
Negotiation
Most offers to purchase your home will require some level of negotiation in order to come to a win-win agreement. I am well versed on the legalities of the real estate contract used in your area and will handle the responsibility of protecting your best interest throughout these negotiations. In addition, I have a thorough understanding of the contract itself, including what each contract clause means to you and your buyer, what you will net from the sale of your home, and what areas in the contract lend themselves easiest to negotiation. I will review the written offer with you to make sure that you thoroughly understand what the buyers are offering and what they are asking in return.
Some of the items that you may have to negotiate are:
· The price
· Financing
· Closing costs
· Repairs that need to be done
· Appliances and fixtures
· Landscaping
· Occupancy time frame
To really gain some insight into why potential buyers are pursuing the purchase of your home and how they might proceed in the negotiations, it is also important to know as much about the buyer as possible, especially their motivation for buying. Once both parties have reached a point where the deal is acceptable, I will make certain that you have a legally executable contract.
Once you have accepted an offer to sell your home, I will inform you of all the procedures involved in order to proceed successfully to closing, as well as the parties responsible for completing those procedures and estimates of completion. For instance, the property may need to be formally appraised, surveyed, inspected or repaired. Depending on the specifics reached during the negotiations, you may pay for all, some, or none of these items.
I will then coordinate with all the parties during the whole process, and keep you informed as to the results of the various procedures. If each procedure returns acceptable results as defined by the contract, then the sale may continue. If there are problems with the property the terms set forth in the contract will dictate your next step. Depending on the contract, you or the buyer may decide to walk away, open a new round of negotiations, or close. I will advise you throughout this process and will help you coordinate any actions you must take to keep the sale moving forward.
There are some sales that go smoothly and some that require a lot of work to get to the closing table. Until you get into it, you won’t know which one you have on your hands. Either way, I will be there with you every step of the way.
Pre-Closing
During the days or weeks leading up to closing, I will be in communication the entity closing the transaction, to make sure that all of the necessary forms and documents have been prepared and are going to be available for you to sign on the closing date. I will also contact all parties to the transaction to be certain that they have taken each action necessary for closing, so that the entire closing can proceed on the date and time planned.
I will also advise you in advance of the closing, all documents you must bring to the closing, how much time to block off for the closing, and any other information that is pertinent to the closing meeting itself.
Closing
“Closing” refers to the meeting where ownership of the property is legally transferred to the buyer. I or a member of my team will be present during the closing to help explain the process and forms to you and make sure everything goes as planned. By being present during the closing, I can mediate any last minute issues that may arise.
As the seller, you will need to be prepared to give over any necessary documentation regarding the property and, depending on the arrangements made during negotiations, you may be required to have done something specific in order to close. Be sure to read all the documents and ask any questions you may have. It is important that you understand every document you are signing.
